MGM Consumer Products handpicked Ice It by Bebe Z for its high end fashion apparel in a multilevel branding initiative, which will encompass a wide range of products, merchandise and events, with a percentage of the sales earmarked for the global breast cancer organization Susan G. Komen for the Cure. The PiNKiTUDE fashion brand is a bold approach to life inspired by MGM's beloved and iconic Pink Panther. Encouraging women to live life completely; take care of their mind, body and spirit and trust in their own identity. The PiNKiTUDE initiative starts now!
